About us

Life is weird. People are weirder. We figured we might as well put it on a shirt.


Embrace the Madness is for people who have stopped pretending everything makes sense. We make shirts out of questionable judgment, inappropriate observations, dark humor, and those things you probably shouldn’t say out loud—but somebody needed to.


Some will make you laugh. Some will make you think. Some will make somebody across the room wonder what the hell is wrong with you.


We consider all three a success.


We don’t make shirts for everybody. That would be boring.


Embrace the Madness. You were going to anyway.